Archive for August, 2005

CTR Affecting SERP Positioning

Sunday, August 28th, 2005

Since at least early 2004 Google have on occasion been looking at which of the links in the main body of the search results their users are clicking. Doing this enables Google to place sites which have high click through rates towards the top of their results, improving the search experience for users. This technology […]

Accessibility and Search Optimisation - Hand in Hand

Saturday, August 27th, 2005

Those specifying online work should be aware of their legal obligations, many areas including the US and UK have laws requiring institutional and commercial websites to be accessible to all.
Overall much of what needs to be done is common sense:

Don’t use “image maps” unless you provide a text based alternative.

If your site uses […]

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