Google have recently launched Google Base - http://www.google.com/base/, a system which gives content providers the ability to upload content directly to a database hosted by Google. Many types of content can be submitted to the database, ideally in a format which makes it easy for Google’s search methods to supply the data in search results when it is relevant to do so. It is possible to tag and describe the information that you are uploading so that it’s relevance and connection with other data can be “understood” by Google’s computers.
This can be best seen with an example, Google suggests that information on jobs available is submitted to their database with the information contained within descriptive tags such as:
<g :job_industry> </g>
<g :employer> </g>
<g :job_function> </g>
<g :job_type> </g>
<g :salary> </g>
<g :salary_type> </g>
<g :education> </g>
<g :immigration_status> </g>
<g :location> </g>
There are also formats for scientific research data (which if used may well result in relevant information being available via a Google Scholar search), as well as formats for describing products and services and a vast amount of other types of data, such as addresses which can be searched by Google local. The scheme is expandable with the opportunity to add new descriptive tags for different types of content. Products added to the Google database may, if relevant, appear in Froogle search results.
Sci7 is able to offer a number of services to enable organisations to ensure that they are supplying their content to Google, and the other search engines and information organising sites on the web. In terms of the Google database we offer the automated translation of existing web/database content into formats optimized for submission to the Google database, we will also manage regular automated updates of your organization’s Google database content.
These services are available in a variety of formats depending on your organization’s needs:
- As part of a broader website / search engine optimization package.
- As custom designed modifications / add-ons to your existing IT systems
- As a stand alone service where Sci7 automatically obtains relevant information from your website, refactors and repackages and submits it to the Google database at an appropriate frequency.
Frequently asked client questions:
We are already supplying product information to Froogle, how does this affect me?
There is now an opportunity to improve the machine readability of your product feed, and to include a broader range of information on your company and its products and services.
My organization’s RSS feeds are already automatically picked up by Google and appear in various search results, do I need to submit them to the Google database?
The Google database now provides you with more control over how and when your information reaches Google. If your feed is not being consumed by Google regularly enough, the new services enable you to push your feed to Google. RSS feeds are an extensible format - new descriptive elements can be added within them, with the public launch of the Google database many such tags, which Google “understands” have been released, Sci7 is able to optimise your feeds to include information presented in the required format.
Why?
To make sure links to your site / content appear when relevant search terms are entered into Google, particularly its specialised search tools such as Google Local, Google Scholar, Froogle etc.
Who?
Everyone! Google’s database can host information about products and services which are not available on the web. Sci7 is able to assist and advise the full range of organisations who can benefit from optimized management of the data held on them in the Google database, from small companies with no or little IT experience to large technologically savvy organisations.
Googlebase | GOOG | SEO | Google