The definition of organic SEO currently varies as it an emerging term. The common core to the term’s meaning is that it describes techniques for optimising a website’s position in search engine results pages that do not involve paid keyword specific advertising. Often this basic negative definition is expanded to also exclude less wholesome SEO techniques such as “link spamming”, the provision of pages designed soley for search engine robots, heavily loading pages with lists of keywords the use of link farms etc.
The types of technique that are covered by the term organic SEO include optimised copy writing to ensure that targeted keywords are present at a high density, ensuring that anchor text, headings, titles and other high value regions of a page are keyword rich. These are techniques which Sci7 is capable of applying to sites without affecting the appearance of the site to users.
Organic SEO can also encompass the optimisation measures such as ensuring a site is updated with fresh content regularly and that such content is linked from pages which the search engine robots visit regularly. “Content is king” is a phrase that is central to many organic SEO strategies. Sci7 creates bespoke automated systems to extract fresh live content from various sources, both from within the site being optimised, the site’s access logs, as well as other websites and online datasources. Developing systems that enable content to be placed online by a wide range of unskilled individuals makes the process of updating a site easier and results in more, fresher content being made available.
Techniques such as introducing interactive elements to a site, or providing services which provide a reason for others to link to your site could also be described as organic, as would providing RSS, opensearch and other syndication feeds, and tagging content for indexing by the emerging semantically and licence aware search engines.
Advantages of organic techniques over paid search engine placements include long term benefits, low costs, the results are also resilliant to changes in online trends. A well optimised stragegy based soley on organic methods can provide results which exceed those obtained from paid advertising.
Sci7’s website optimisation reports are produced on a site specific basis, often after detailed discussions with management and technical individuals from the organisation running a site, appriopriate options for paid search, keyword advertising, and even those techniques generally considered”unethical” may be discussed alongside organic options which typically make up the core of the recommendations.
Tags: organicseo | Google |SEO | Organic SEO
November 6th, 2005 at 5:48 pm
Hi
There is a confusion may be you could help me out.
Can any1 harm our rankings ?
Imran
http://www.visionstudio.co.uk
November 6th, 2005 at 6:42 pm
Yes, it is certainly possible for you or others to take action which can harm your search engine rankings. This could be the subject of a future article on this site.
Smaller sites are most susceptible - nothing is going to undo the effect of large amounts of inbound links from high quality sites, and if “dirty tricks” are being used against you even the largest search engines are contactable, and will look into such allegations. They’re even good at giving you a second chance if you’ve caused your search engine rankings to be damaged by something that you’ve done on your site but now regret.
Multiple submission of a site to search engines might result in a penalty being applied. Others redirecting domains or sub domains to your site might result in it being penalised for duplicate content. There is also the concept of good neighbours, if your site is being linked to from link farms, or directories which specialise in a different industry sector those links may in fact be damaging. If someone was to spam forum sites and blog comments with links to your site, that could in the long run negatively affect your search engine rankings, but more importantly affect the general perception of your site and company in the eyes of the public.
One of the most common ways for a website to be damaged is to employ the services of an inept and out of date search engine optimiser - stay away from anyone recommending setting up doorway pages - loaded with keywords, or offering submission to thousands of irrelevant directories. Tht said there are ways Sci7 can use redirected domains legitimately and effectively. Organic SEO methods are generally entirely safe, there is still a place for other methods though and Sci7 assesses each client individually, and a lot would depend on the environment in which the site was to compete - our advice to a firm of accountants can be quite different from that given to an online poker site for example.
November 6th, 2005 at 7:44 pm
excellent approach !!! cheers
Imran
http://www.visionstudio.co.uk/